Super Bowl commercials are still a big, huge, massive, crazy deal, with major corporations shelling out absurd amounts of money on ads designed to win over the most reliably large and receptive audience in all of televised sports. So of course ‘SNL’ was going to contribute its own commercial parody to the mix...but man, no one was expecting something this mean, scathing or on-point.
‘Breaking Bad’ may be completely, definitively over, but that doesn’t mean Walter White is ready to leave popular culture alone. Oh, no. As long as Bryan Cranston is alive and as lone as insurance companies are prepared to back dump trucks full of cash up this house, we’ll get to see America’s favorite meth dealer pop up every so often. So while it’s weird to se Cranston play Heisenberg one more time in an Esurance commercial, it’s not that surprising.
With the Super Bowl arriving this weekend, every corporation in the world is fighting for your attention, spending ludicrous amounts of cash on tiny advertisements for things that most people already like. The same goes for movies and the biggest sporting event in the United States is no stranger to premiering new trailers and TV spots for massively anticipated films. So, without further ado, let’s all take a moment to watch the new ad for ‘Minions’.
The original ‘Hot Tub Time Machine’ feels more like something a group of stoners came up with and giggled about for a few hours than an actual movie. And yet, it exists. And it made enough money to justify a sequel. And that sequel now has a new trailer. Ladies and gentlemen, the ‘Hot Tub Time Machine 2’ trailer!
A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
After the jam-packed month of December, with its huge family-friendly blockbusters and awards season Oscar bait, we have arrived in the month of January. Formerly a dumping ground for mediocre films, the month has taken on a new identity in the past few years as a testing ground for unique genre films (think ‘Cloverfield’) and a solid place to release a horror movie, which seems to do quite well right around New Year’s for whatever reason. This year, we have ‘The Woman in Black 2: Angel of Death,’ which had a fairly solid opening. Not solid enough to topple the Christmas Week champions, but no one is complaining too much.
It’s a debate that has literally raged on for decades. Who would win in a fight: the heroes of the Marvel comic book universe or the heroes of DC Comics? It’s mostly been a theoretical debate. Even a handful of special events over the years that saw both companies come together to pit their characters against one another have done little to solve things. This eternal, burning question is the inspiration behind a new fan-made trailer for a movie that will never, ever exist: ‘Marvel vs DC.’
The Sony hacking scandal has proven to be a massive headache for a company that’s already been having a rough few years. And now, this increasingly weird story has taken an even darker turn: the hackers are threatening to launch terrorist attacks against theaters showing ‘The Interview’ this Christmas. Seriously.
Sometimes, a film can effortlessly open at number one at the box office while still being a pretty huge disaster. This is the case with ‘Exodus: Gods and Kings,’ which rode a wave of terrible reviews and an even more terrible marketing campaign to a hugely disappointing start. With a lot of big movies opening the next two weeks, the new Biblical epic won’t even find time to grow some legs. Chances are strong that it is dead on arrival.
Honestly, we could have just copied and pasted last weekend’s box office report and gotten away with it. Outside of the shifting numbers, the order of the top 10 is almost identical to what it was a week ago. This is Hollywood in a holding pattern. The weekend after Thanksgiving is a wasteland. That’s probably why ‘The Pyramid’ was dumped this weekend. However, the lone newcomer in the top 10 didn’t just bomb, it bombed spectacularly.
Stephen King’s ‘It’ is a beast of a book. Over its 1,000-plus pages, the novel follows a group of close-knit friends who do battle with a malevolent, child-killing force in their youth, only to reunite decades later to finish the job. It’s a messy, ambitious and insanely (perversely, even) detailed work. It feels unadaptable. But no one tell that to ‘True Detective’ director Cary Fukunaga, whose long-gestating adaptation is finally going before cameras next summer.
Appropriately, the Thanksgiving holiday box office was all about the leftovers. While two high profile new releases struggled to open, films from the past few weeks continued to do solid business. In fact, this was one of the most varied weekends at the box office in quite some time, with YA adaptations, animated family movies, epic blockbusters, and small independent films all performing better than expected.
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