Cap’n Corn Starch, Sugar Frosted Fat – A New Take On The Cereal Aisle !
Yes, we all know that we should be eating healthier. And we all know that there are hidden sugars and fats in some of our favorite foods, but now one artist is making it easier to find than the prize in the cereal box.
Cereal boxes have been replaced with contemporary artist Ron English’s “popaganda”.The packages have been rebranded, giving their names and slogans a satirical twist: “Sugar Frosted Fat,” “Fruit Looped,” and “Sugar Diabetic Bear.” The controversial artist is famous for hijacking and twisting pop culture icons and advertising brands for his surreal pop art. Case in point: His fattened-up Ronald McDonald was featured in Morgan Spurlock’s fast-food documentary, Super Size Me.
And while it won’t stop many (including me ) from consuming the sugary mess , there are those who ARE listening.
General Mills is vigorously attempting to reformulate its cereals to reduce the sugar content. According to the article, Lucky Charms currently contains 15 grams of sugar per serving, and the company’s goal is to reduce sugar content to under 10 grams a serving. However, reducing sugar poses certain challenges: “Not only do the cereal’s frosted oats need to taste sweet enough to keep kids clamoring, they have to float in milk for at least three minutes,”
Well there’s something to talk about around the breakfast table, but the question is will you be discussing it over sugary bowls of cereal or does this make you rethink the most important meal of the day ?