nascar

Product placement and sponsorship can be a precarious situation. Companies who spend millions of dollars on a branding campaign can wind up coming across as too pushy or stiff to relate to consumers.

Richard "Dick" Trickle died Thursday at the age of 71. His body was discovered next to his pickup truck at a cemetery in Lincoln County, North Carolina, after the longtime NASCAR and short-track driver shot himself, according to police.

The second leg of horse racing's Triple Crown and NASCAR's All-Star event highlight the upcoming sports calendar. Here's what to watch this weekend:

The David vs. Goliath metaphor is one we use a lot in sports, but when trying to describe the final results of this week’s Sprint Cup Series race, nothing else seems appropriate. David Ragan won the seven-hour, rain-delayed, Aaron’s 499 Sunday at Talladega Superspeedway after a green-white-checkered dash to the finish...

On June 23rd, the Sonoma Raceway will be the first race to try out the new qualifying procedure for road course races. The cars will qualify in groups instead of the traditional single-car qualifying held on each Sprint Cup Series track.

NASCAR's roots are in the American South. Before its expansion over the past two decades, the racing circuit was thought of as a regional sport, one with a great deal in common with country music. In 1985, some of the biggest names in NASCAR recorded and released an album called "Stock Car Racing's Entertainers of the Year...

Before, during and after Kyle Busch won Saturday's National Rifle Association 500 in Fort Worth, Tex., there was debate around the organization's sponsorship of the Sprint Cup event. Some critics felt that the NRA's sponsorship of the race brought the ongoing debate on gun control into the sports world...

Jimmie Johnson dominated at Martinsville Sunday, winning the STP Gas Booster 500. In fact, Jimmie Johnson dominated the entire race weekend. He was the fastest car in the first practice.  He set the track record and won the pole in qualifying...

Driver Denny Hamlin will miss at least six weeks of the 2013 NASCAR Sprint Cup Series circuit after suffering fractured vertebra in a crash on the last lap of Sunday's race at Fontana, California.

Contenders emerge early in the NASCAR season.  Make no doubt about it, Kasey Kahne is a contender. After finishing second last week at Las Vegas, when it seemed as though he had the fastest car on the track, Kahne was able to avenge his runner up finish with a victory in Tennessee...

The NASCAR Sprint Cuprace at Texas Motor Speedway on April 13 is the first scheduled night race of the NASCAR season. It will now be known as the NRA 500 due to its new sponsor.

Who says older guys have a problem getting the pole? Certainly not former Viagra-sponsored driver Mark Martin. Martin, 54, became the second-oldest driver to secure a Sprint Cup pole when he finished with the best speed during Friday's qualifying for the Subway Fresh Fit 500 at Phoenix International Raceway scheduled for this Sunday...