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Getty Images Latam, Getty Images
Getty Images Latam, Getty Images
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Netflix Scraps Idea for Qwikster DVD-by-Mail Service

Netflix has been doing so much backpedaling lately, it’s surprising the company hasn’t adopted a bicycle for its logo.

In the most recent reversal, Netflix announced Monday that it’s scrapping a plan to split its streaming and DVD-by-mail services into two different companies and would instead keep both under the Netflix name. The abandoned idea would’ve seen the mailed DVD service take on the name Qwikster, with a separate website and separate billing.

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Category: Movie News, news Tags: , ,
Getty Images Latam, Getty Images
Getty Images Latam, Getty Images
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Netflix May Have to Pay $100,000 for Qwikster Twitter Account

Chances are good at least one “d’oh!” was uttered in at least one Netflix conference room Tuesday morning.

It seems the company, which on Monday announced it would split up its service and rebrand the DVD-delivery side Qwikster, neglected to lock up the name on Twitter. Now Jason Castillo, who’s owned the @Qwikster name on the microblogging service since April, wants money — big money — to hand it over.

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Justin Sullivan, Getty Images
Justin Sullivan, Getty Images
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Netflix CEO Apologizes for Rate Increase, Announces Company Will Split Into Two Divisions

In the wake of unpopular rate increases that caused customers to cancel subscriptions in droves and resulted in the company stock nosediving, Netflix CEO Reed Hastings apologized in a blog post on Sunday.

“I messed up,” he said. “I owe everyone an explanation … In hindsight, I slid into arrogance based upon past success.”

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Justin Sullivan, Getty Images
Justin Sullivan, Getty Images
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Netflix Customers Upset About Drastic Price Hikes

DVD-by-mail and digital streaming service Netflix has announced a new pricing structure, and its customers are doing the metaphorical version of booing and throwing popcorn at the screen.

People who currently pay $10 for one DVD per month plus unlimited digital streaming will see rates jump to $16, while those who get two DVDs plus streaming will have a new rate of $20, up from $15. The price increases take effect September 1 for existing customers. New subscribers will pay the new prices immediately upon sign-up.

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Category: Movie News, news Tags: ,

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