Taylor Swift’s Cover Girl Ad Banned
The National Advertising Division has banned a CoverGirl campaign featuring celebrity spokesperson Taylor Swift due to excessive Photoshopping. In other words, if you thought Swift’s lashes looked too good to be true, you’re right. Turns out Cover Girl’s NatureLuxe Mousse Mascara won’t leave you with mile long lashes like Taylor’s. In fact, Taylor only had those lush lashes thanks to Photoshopping.
Unfortunately, the lashes on display in the ad aren’t courtesy of this miracle mascara; Swift’s “lashes [were] enhanced in post production” — at least according to the fine print at the bottom of the image.
According to NAD, it is “well-established that product demonstrations in advertisements must be truthful and accurate and cannot be enhanced,” which is to say: Photoshop is not allowed. And while the U.K.’s Advertising Standards Authority has been banning ads left and right, this is the first crackdown by NAD on a major campaign.
Basically, you can not promise that a product will deliver extreme results and then throw in some fine print at the bottom of the ad saying, ” wait, just kidding”. But Taylor is not the first celeb who’s ad has been banned.Julia Roberts and Christy Turlington both have had ads banned for “digitally retouching”. See girls, even celebs need a little help too !